◆ Concept ProjectSports / Personal Brand2026

Cadence — Athlete Brand

A personal brand for a pro athlete: mark, site, a merch capsule and a social template kit.

Cadence — Athlete Brand

Services

  • Personal Identity
  • Site
  • Merch Capsule
  • Social System

Challenge

Turn a name into an asset that outlasts the career.

Strategy

A monogram built from initials and a stride line. Ownable, licensable, print-ready.

Identity

Custom ligature mark, blaze-orange on black, bold condensed support type.

cadence-logo

Applications

One system. 4 touchpoints.

Monogram
Monogram
Site
Site
Merch Capsule
Merch Capsule
Social Kit
Social Kit

Production

Merch capsule (10 pieces), site build, social kit, signed-card program.

Campaign

"KEEP THE CADENCE" — social-led with pop-up retail graphics.

cadence-hero

Results

10

Capsule pieces

1

Licensable mark

1

Social system

Next Project

FORM Athletics