◆ Concept ProjectHospitality / Restaurant Group2026
Harborline
A coastal restaurant group with a menu system, exterior signage, and a reservation site cut from one editorial identity.
Services
- Brand Identity
- Menu System
- Signage
- Web Design
- Collateral
Challenge
Three venues, one group, no shared identity. Guests didn't know they were connected.
Strategy
A typographic identity built on a maritime line motif — used on menus, matchbooks, awnings and the booking flow — so all three rooms feel like one house.
Identity
High-contrast serif, hand-set line rule, warm paper stock, brass-on-charcoal signage.
Applications
One system. 5 touchpoints.
Production
Letterpress cards, foil menus, dimensional exterior letters, printed coasters and check presenters.
Campaign
"A LONG TABLE BY THE WATER" — seasonal print and local OOH.
Results
3
Venues unified
1
Identity system
22
Collateral pieces
Next Project
Monolith