◆ Concept ProjectReal Estate / Development2025
North Parish
A development brand with a sales center, site hoarding and a citywide OOH rollout.
Services
- Identity
- Sales Collateral
- Hoarding & Signage
- OOH
Challenge
Sell a building that doesn't exist yet.
Strategy
Sell the block, not the render. A crest-like monogram, brass and stone, restrained type.
Identity
Engraved monogram, stone-grey and brass, tall serif, deep margins.
Applications
One system. 4 touchpoints.
Production
Sales brochures, floor-plate folios, 200ft of printed hoarding, monument signage, transit OOH.
Campaign
"BUILT ON THE CORNER FOR A HUNDRED YEARS" — transit and print.
Results
200ft
Site hoarding
1
Sales center
12
OOH placements
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